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Burger King To Test Its Loyalty Program In LA Among Five U.S. Markets

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(Toronto) — Burger King plans to test a loyalty program in five U.S. markets. Restaurant Brands International said in a statement it has been working on its Royal Perks program for a while. The program will be offered to customers in Los Angeles, Miami, New York City, New Jersey and Long Island. They’ll earn points for every dollar they spend and then redeem those points for some menu items. Rival McDonald’s announced last week it’s entering the final phase of testing for its loyalty program.

Ken Sain Copyright © 2021 TTWN Media Networks Inc.