Women’s NCAA Basketball Tournament To Use March Madness Marketing, Branding

(Indianapolis, IN) — March Madness will be used to describe the men’s and women’s college basketball tournament going forward. The NCAA announced the Division One Women’s Basketball tournament will use March Madness marketing and branding starting with next year’s tournament. The governing body for college sports said that recommendation came from a gender equity review. Next year’s Women’s Final Four takes place in Minneapolis in early April.