(San Francisco, CA) — San Francisco is looking to increase tourism with a new ad campaign. It’s the city’s first ever TV commercial and costs over six-million dollars. It’s called “Always San Francisco” and was launched by the city’s tourism bureau, San Francisco Travel. You’ll see it air in New York, Chicago, Washington, D.C., Boston and Houston, running through October 22nd. The ad will also be seen in digital advertising around the globe. It features many of the city’s iconic landmarks including the Golden Gate Bridge, Union Square, Lombard Street and Chinatown. San Francisco’s tourism bounced back partially last year with double in tourism spending, but recent crime in the city and retail stores closing have negatively impacted the city being seen as a top tourist destination. Tourism in the city is still down 16 percent compared to pre-pandemic levels.