A popular Los Angeles pizzeria is pushing back against what appears to be an artificial intelligence photo scam. Masa of Echo Park recently received a complaint from a customer who submitted a photo of what appeared to be a severely burned pizza and demanded a refund. Restaurant owner Rhonda Reynolds became suspicious and uploaded the image to an app designed to detect possible AI alterations. The app determined there was a 96 percent likelihood the photo had been manipulated. Reynolds also reviewed surveillance footage showing the pizza being prepared and said it did not appear burned. The restaurant initially issued a refund but has since reversed the decision. The incident highlights growing concerns among businesses about customers potentially using AI-generated or altered images to support fraudulent complaints and obtain refunds. Restaurant owners are increasingly facing new challenges as artificial intelligence makes manipulated photos more difficult to identify.



