Pinterest Banning Ads About Weight Loss: No “Body-shaming” Images Allowed

(San Francisco, CA) — Weight loss language and imagery will no longer be advertised on Pinterest. The platform designed to be a source of inspiration says it’s banning all ads that idealize certain body types, including those with testimonials about weight loss, or those referencing Body Mass Index. This decision makes Pinterest the first major platform to ban ads of this kind, but it will still allow those that promote healthy lifestyle choices. In a blog post, the company says the move is an expansion of its advertising policy that prohibits “body shaming and dangerous weight loss products or claims.”